Culture

Corporate Honors:Superior Quality and Wide Acclaim
Meidan Company adheres to strict management and operates with integrity. It has passed ISO quality system certification and HACCP food safety certification.
“Meidan” Brand: Awarded “China Quality Product”, “China Famous National Brand”, and “Beijing Famous Trademark”;

Brand Story:
Meidan Food founder and chairman, Chen Luyou, established Meidan Food in 1992. Over 30 years, he has navigated a challenging and arduous entrepreneurial journey.

Products: Committed to R&D and Continuous Innovation

Meidan Company produces a wide variety of high-quality products with exquisite craftsmanship. Its production technology is at a high level in the domestic food industry. Based on traditional biscuits and pastries, it focuses on developing natural, healthy, and nutritious green products.
Product categories include: biscuits, cookies, puffed foods, egg rolls, cakes and pies, milk slices, potato chips, and bread/toast; product texture categories include: ultra-thin series, layered series, sandwich series, wheat series, and chewy/crispy series;
Flavor categories include: cream series, chocolate series, wheat series, fruit series, and savory series; nutritional component categories include: soda series, xylitol series, high-calcium series, peanut series, sesame series, and vegetable series, with a total of over 300 varieties; leading the fashion of natural, healthy, and leisure food culture. To meet the needs of different customers, Meidan has carefully designed its product packaging, offering both easy-to-carry strip and slice products, as well as gift boxes.

Production: Strong Strength and Continuous Growth

Meidan Food Company is large-scale, with complete equipment and facilities, and its production capacity ranks among the top in the national food industry. It has modern, internationally standardized enclosed large-scale production workshops. The company currently owns biscuit, cookie, egg roll, puffed food, potato chip, and other leisure food production lines, and three sets of cake pie production lines imported from Japan, with a total of 18 sets of equipment, and an annual production capacity of over 100,000 tons.

Rigorous Production, Quality Assurance

High-quality production stems from superior materials. We carefully select natural and healthy ingredients, using rich experience as a foundation, combined with fully automated production technology and packaging equipment, and rigorous quality control to ensure that all products pass strict quality verification and safety standards.
Marketing and Sales: Continuous Innovation and Business Development

Meidan innovates in its development and grows through continuous pursuit. "Meidan" products cover more than 300 sales networks in 25 provinces and cities across China, including Beijing, Tianjin, Shandong, Shanxi, Shanghai, the three northeastern provinces, Hunan, Hubei, Henan, Zhejiang, Jiangsu, Sichuan, Shaanxi, Anhui, Fujian, Guangdong, Yunnan, Xinjiang, Inner Mongolia, Ningxia, Gansu, and Qinghai, with a complete set of after-sales service. Key terminal markets include major supermarket systems such as Carrefour, Yinzuo, Wumei, Supermarket Fa, Auchan, Meilimei, and RT-Mart. Simultaneously, the company has established an international foreign trade department, built Chinese and English websites, and strengthened promotion and e-marketing efforts on the domestic and international internet.

Corporate Vision: Leading China's Light Food Innovation

Carrying Forward the Past, Pursuing Excellence

Beauty in form, essence in taste. Meidan people uphold the tenet of "people-oriented, integrity management," using culture to unite people and advocating humane management; taking quality as life, relying on science and technology to revitalize enterprises; taking integrity as the principle, striving to revitalize the national industry; forming an economic scale that competes with international food enterprises. Meidan people consistently adhere to: superior quality, excellent taste, moderate Price, and excellent service; the company will uphold more than 20 years of experience in food manufacturing, adhere to quality as the foundation, and continuously strive for progress and a spirit of innovation, striving to maintain high quality and service, providing nutritious, natural, and healthy food.