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Beijing Meidan Food Co., Ltd

Medan pioneered the white soda category and has been deep in the baking industry for 32 years!

Meidan Foods was founded in 1992 and headquartered in Beijing. It is a large-scale modern baked goods manufacturer integrating product design, development, production and sales. Meidan Food insists on innovation, introduces a number of international advanced assembly line equipment from Europe, and invests 0.5 billion funds. Existing Beijing, Changsha, Jiaxing, Wenzhou four production bases. Meidan food product line is rich, with a total of 18 categories and more than 300 products.

In recent years, the pace of upgrading and upgrading of Meidan food is getting faster and faster. In terms of production equipment, it has introduced a number of imported high-grade international advanced assembly line equipment from Europe. In terms of production bases, after four production bases, it entered the layout of production bases in the Central Plains region in August 2017. The project of Meidan Company in Hunan Province and the fourth production base of Meidan Group officially laid the foundation. This move marks another solid step in the national layout of Meidan production base, in the future, the national layout plan of Meidan will be realized step by step. In terms of products: in addition to the original biscuit series, egg roll series, potato chip series and other old products, Meidan products are updated with the times. 

The newly developed soda fully fermented biscuit series, pine cone series, bread series, crisp sauce series, cake series, sandwich biscuit series and other new products emerge one after another, and new products are continuously introduced, the diversification of new specifications has prompted the development of Meidan products to enter the fast track. At present, there are 18 categories and more than 300 kinds of products. In terms of group development: there are more than 3000 employees and the group's annual production capacity has reached more than 1 billion yuan. Quality control: the company strict management, integrity management, has passed the ISO quality system certification and HACCP food safety certification.

With the continuous development and growth of the market, the "troika" of Meidan's business structure and the domestic entity sales business, e-commerce business and foreign trade business go hand in hand. The marketing network not only covers all provinces, municipalities and autonomous regions in China, but also radiates to countries and regions such as Africa and South Korea Japan. Meidan Foods maintains close marketing cooperation with thousands of distributors and customers in China, tmall, Jingdong and other Chinese e-commerce platforms have opened self-operated flagship stores and self-operated stores, in China to achieve full retail, full channel, full coverage of the operation, the United States Dan Group as of the first half of 2020, the group's total domestic investment in China more than 2 billion yuan.

Marketing business covers all provinces, autonomous regions and municipalities across the country, e-commerce business Tmall, Jingdong official flagship stores, and foreign trade export business are exported to Southeast Asia, Europe, America, the Middle East and Belt and Road countries.

Enterprise products to bake leisure food as the core

Medan pioneered the white soda category and has been deep in the baking industry for 32 years!

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