Meidan Foods starts production at its high-end leisure food production base in Changsha
Release time:
2025-02-11
In recent years, Meidan Food has accelerated its upgrading and transformation, particularly in terms of production equipment: it has introduced multiple advanced international production lines from Europe, investing over 300 million yuan; and in terms of production bases: following the establishment of production bases in Wenzhou, Beijing, and Jiaxing,
Meidan Food's high-end leisure food production base has recently begun production. After the full launch of the project, the estimated annual sales are expected to exceed 500 million yuan, with an annual profit and tax of 50 million yuan, which will help Meidan Food complete its nationwide marketing layout.
The Meidan Food high-end leisure food production base project is fully invested by the Meidan Food Group. Construction began in September 2017, with a total land area of 61021.98 square meters. Currently, the first phase of the project has been completed, and the second phase is about to start. The project has introduced multiple imported biscuit, cake, and leisure food production lines, as well as baking and convenience food equipment.
Meidan Food Group's headquarters is located in Beijing. It is a large-scale modern food production enterprise integrating product design, development, production, and sales. It is also one of the top ten biscuit companies in China's baking food and sugar products industry, and has won honorary titles such as the Top 100 Enterprises in China's Light Industry Economic Strength and the Beijing Municipal Agricultural Leading Enterprise. The group's annual sales exceed 2 billion yuan. Its main products include Meidan brand fermented soda series products, puff pastry bread, Songta series products, puffed potato chip series products, sandwich series products, as well as cakes, egg rolls, cookies and other series of baked goods and fresh cooked rice noodles, fresh cooked noodles and other convenience foods. Each production base of the group has modern large-scale production workshops, and its production technology is at the leading level in the domestic food industry.
According to the "2019 China Baking Market Big Data Analysis Report", the size of China's baking food market is expected to reach nearly 560 billion yuan this year.
With the development of urbanization and the increasingly fast pace of life, the potential of the domestic baking market is gradually being unleashed. The rise of online e-commerce channels and takeaway platforms has further expanded the consumption scenarios and access channels for baked goods. Currently, baked goods have become an important vehicle for young people's fashion consumption.
Related Information
Address: No. 19, Row 10, Industrial Zone, Panggezhuang Town, Daxing District, Beijing
Tel: +86-010-89283034
Email: luckyduan@meidan.com.cn Email:meidan1@meidan.com.cn Email:meidan2@meidan.com.cn Email:meidan3@meidan.com.cn
